When you encounter 

a customer who has a lot of ideas and is bouncing between different thoughts or concepts, it can actually be a positive sign. This type of customer is clearly engaged and excited, which means they’re motivated to move forward. Their enthusiasm shows that they’re invested in finding solutions and improving their product or service.

However, that same energy can sometimes be overwhelming or scattered, making it difficult for the customer to focus or prioritize. This is where your role becomes crucial. You need to act as a guide, helping them organize their thoughts and channel their ideas into a coherent plan. By asking the right questions and listening carefully, you can help them clarify their goals and determine what they really want to achieve. It might mean steering them away from unnecessary features or unrealistic expectations and focusing on what will bring them the most value.

This guidance isn’t about limiting their creativity but rather about offering structure and expertise to help them make informed, strategic choices. By providing clarity, you’re enabling them to move forward with confidence, which ultimately benefits both your relationship and the success of the project. This approach not only builds trust but also ensures that you and the client are aligned on the best path forward, creating a more effective and efficient working process.